Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, religion, age, sexual orientation and gender.
The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.
These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.
Behavior patterns are generally unwritten and constantly changing.
There are considerable differences between social and personal values.
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.