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This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.

Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.

Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.

Most services also encourage members to add photos or videos to their profile.

Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.

However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.

The stigma associated with online dating dropped over the years and people view online dating more positively.

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A great diversity of online dating services currently exists.It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of ļ¬nding a romantic partner.That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.Online dating services also differ widely in their revenue streams.Some sites are completely free and depend on advertising for revenue.An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.

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